Abstract
As a result of the COVID-19 pandemic, e-commerce has experienced a significant increase. For Russian companies it's quite hard to compete with international organizations, mainly due to companies’ size and constant investments. The article addresses the issues that e-commerce companies face in terms of business models, costs, pricing and reaching a break-even point. We have studied the financial metrics of Ozon (leader company in Russian e-commerce market and have predicted net income for Ozon in 2023-2028. We outlined the limitations of break-even analysis in real-world scenarios for digital platforms.
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