Features Of Small And Medium-Sized Enterprise Development In The Russian E-Commerce Market

Abstract

This article discusses the peculiarities of the development of the small and medium-sized enterprise sector in the Russian e-commerce market. The concept of “electronic business” is defined and its connection with “electronic commerce” is revealed, based on the scientific works of Russian and foreign scientists. The dynamics of the development of electronic business in Russia is described, which is characterized by a moderate increase in the volume of the electronic market, the number of Internet consumers and the number of small and medium-sized businesses. The comparative characteristics of Internet entrepreneurs in various periods of development of the Russian e-commerce market are given. The study highlights the key stages of the formation and development of electronic business in Russia, defines the role of small and medium-sized firms in the formation of modern electronic trade segments, forms a portrait of the Russian entrepreneur in different periods of development of the Russian e-commerce market. It was noted that despite the crisis in the national and global economies, the potential for increasing the number of new consumers in the Russian e-commerce market is huge, but its implementation requires intensive activity by small and medium-sized companies, as well as government support and the influence of large companies on the quality of national educational programs and the development of Internet technologies.