ORNAMENT AS A LANGUAGE OF CULTURE: TRADITION AND MODERNITY

Abstract

The Kazakh folk art clearly reflected the distinctive features of the applied national culture. Its origins go far back centuries, and it is nourished by the same inexhaustible source of folk art, which gives rise to any kind of art. This long-standing and eternally young art is brought to life by various kinds of people's desire to figuratively reflect their aesthetic perception of reality. From generation to generation, unnamed artists passed on their rich experience, contributing to the formation of a national style, national artistic traditions, which determines the unique originality of any folk art. Traditional folk culture in the past is universal, defining and regulating all aspects of community life: lifestyle, forms of economic activity, customs, rituals, adaptation of social relations of community members and attitudes towards nature, the world, beliefs, beliefs, knowledge, language and folklore, in the traditional symbolic expression. In folk art, we most often think that decoration is the carrier of the main ideas of the artistic form and the basis of tradition. When adornments are most often used as fine adornments in professional art, they play a special role in traditional art, especially as a language. The ornament is directly called "specific folklore", which is extremely important for revealing its meaning. We will not consider the artistic and spiritual integrity of the decoration itself, because this is impossible in this article, so we will dwell only on some of its aspects. The research was carried out within the framework of the project of the Ministry of Education and Science of the Republic of Kazakhstan AR09259280 "Languages ​​of Kazakh culture as the basis of ethnic identity: semiotics and semantics".