Abstract

In recent years, the traditional folk culture as the core of the tourism, culture industry and derivative industry has driven the development of regional economies in Jiaodong. How to develop and utilize the traditional folk culture resources in the region, make them into folk culture tourism products and bring economic benefits have become a new research topic in related fields. This paper takes Jiaodong traditional folk culture as a starting point, folk culture tourism products as the research object, from the practical, creative, cultural, historical and service design point of view, analysing Jiaodong traditional folk culture in folk culture and tourism products in the current situation and its defects, and provides ideas for the sustainable development of Jiaodong traditional folk culture in folk culture and tourism products.

Highlights

  • Jiaodong Peninsula is located at the easternmost tip of Shandong, China

  • The three sides of the Jiaodong area are ringed by the sea, and its unique marine folk customs are numerous, which can be summarized as: marine human customs, rural homes and tools, mountain and sea farming, folk crafts, fun and leisure five aspects, reflecting the traditional folk customs and traditional folk tools changes in the Jiaodong region, showing the customs and customs of the Jiaodong region and the hard-working wisdom of the local people

  • Jiaodong folk culture and tourism products are designed with the local cultural implication by taking Jiaodong's cultural customs, rural houses, farming and animal husbandry as creative elements

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Summary

The Historical Evolution of Jiaodong Folk Culture

Jiaodong Peninsula is located at the easternmost tip of Shandong, China. The Emperors of Qin and Han Dynasty came here to watch the sea. The life characteristics of living by the sea have formed different marine folk culture. While these are improving people's lives, some traditional customs are gradually replaced by products of modern technology, and the speed of their disappearance is surprising. Jiaodong folk culture and tourism products are designed with the local cultural implication by taking Jiaodong's cultural customs, rural houses, farming and animal husbandry as creative elements. This is related to and different from the general tourist souvenirs with local characteristics. Mobile phone case, mobile phone case, necklace, bracelet, etc Traditional architectural design;Q version of folk patterns;Traditional characters

Analysis on the problems of Jiaodong folk culture and tourism products
The culture of products is not strong
Product homogeneity and low end packaging
The products are chaotic and of poor quality
Analysis of Jiaodong Folk Culture Tou rism Product Development Strategy
Cultural tourism brand promotion
Findings
Conclusion
Full Text
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