Abstract
Exploring the orientation change and management path innovation of design art education value is of great importance for promoting the development of design art and improving the quality of design art talent training. Under the premise of analyzing the scientific and technological rationality and the market value orientation of the current design art education, this paper puts forward some innovative measures to change the value orientation of design art education from the aspects of reforming the curriculum system, setting up optional humanities courses with mixed subject knowledge such as design aesthetics and design ethics in the design departments, strengthening the interaction and integration of teachers specialized in design aesthetics and ethics, promoting the integration of design art, aesthetics and ethics academic community, and establishing the academic journals of design art and aesthetics, aiming to provide suggestions for the development of contemporary design art and the cultivation of design art talents.
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