Abstract
Rural tourism businesses have experienced a very remarkable growth in recent times, provid- ing regions with large opportunities to develop economically and socially. Part of the success of these businesses is due to the search of quality in the services they provide. In this work the influence of vari- ous dimensions of total quality orientation on staff satisfaction, communication and commitment in this tourist sector are analysed. The sample was made up of staff from hotels and restaurants in the moun- tainous area of Sierra de Aracena y Picos de Aroche in the province of Huelva, using Gomez- Bernabeu's Quality and Culture Questionnaire for data collection. By means of linear regressions it was observed that the dimensions of acknowledgement and continuous improvement have an influence on communication, while development and training of human resources would be the best predictor of job satisfaction. Nevertheless, no conclusive data were obtained regarding organizational commitment.
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