Abstract
The paper contributes to the heterogeneous organization research field by deepening the understanding of the complex organizational transformation phenomenon and aims to evoke resonance in the diverse audience about the quality of the findings and the current stagnant state of the research. The extensive data of the concept analysis and a study of the actor's training system developed by Konstantin Stanislavski are combined through arts-informed qualitative research methodology to gain new theoretical insights. Presented dramaturgical way of interpreting and sensemaking of the organizational development and strategic change is relevant as it steps towards the new understanding of qualitative inquiry in organizational transformation research. Conceptual adaptation of underlying constructs of the actor's training and acting techniques described in the books
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