Organizational support of the competitiveness management of the enterprise in the conditions of entering foreign markets

Abstract

At the present stage of development of the Ukrainian economic system, the concept of «competitiveness» and its effective organizational support is becoming increasingly important. The problem of competitiveness management is recognized as one of the most important in the theory and practice of economics. It is important for Ukrainian enterprises operating in a transitive economy, whose competitive position in today's world markets remains insufficiently high. A significant number of scientists agree that in the context of rapid globalization and an informatized society, it is impossible to achieve the projected level of economic development due to traditional intensive and extensive factors of production. For companies operating internationally or seeking to develop their own foreign economic activity and face international competition, it is important not only to offer certain goods and services to the market, but to achieve sustainable competitive advantages in the global economic space. A significant place in the process of increasing the competitiveness of modern ukrainian enterprises is occupied by the organizational support of competitiveness management. In the course of this study, the problem of managing the competitiveness of modern ukrainian enterprises was considered, as well as the organizational and economic model of managing the competitiveness of the enterprise in terms of entering foreign markets was proposed. The results of the study are of practical importance for the enterprise of non-specialized wholesale trade LLC EL-ITEX, as proposed in the article organizational and economic model will create a kind of «foundation» for effective management of the competitiveness of the enterprise in terms of entering new markets.