Abstract
Launched in 1986, the National Basketball Association’s (NBA) Rookie Transition Program (RTP) is the longest running program of its kind in U.S. professional sports. Jointly administered by the NBA and National Basketball Players Association, the RTP is designed to ease the transition of first-year players to the league. Over the course of 4 days, RTP participants engage with current and former NBA players, coaches, administrators, and other league stakeholders on topics that range from personal finance, to mental health, to social justice advocacy. Organizational scholars might describe the NBA RTP as an element of the league’s onboarding, or organizational socialization, strategy. In this case, students will reflect on their own socialization experiences as organizational newcomers before analyzing the components of the NBA RTP. Finally, students will apply what they learn through this case to design the agenda of a future NBA RTP.
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