Abstract
Small and medium-sized enterprises (SMEs) can use analytics tools to use data for strategic decision-making, but their adoption remains limited because of several issues. This study conducts a systematic literature review spanning the years 2018 to 2024 to investigate how the adoption of data analytics factors influences the widespread utilization of Technology-Organization-Environment (TOE) and Diffusion of Innovation (DOI) frameworks within SMEs. After a rigorous selection procedure, 25 relevant publications were found on Web of Science and Google Scholar, providing insight into significant factors impacting adoption initiatives. The study highlights the significance of top management support, organizational readiness, rivalry, and relative advantage in fostering successful adoption campaigns within SMEs. By arranging and categorizing these variables, this study offers important perspectives to scholars and industry professionals, empowering them to formulate informed choices and tactical plans for the implementation of data analytics in SMEs.
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