Abstract
The research shows that strategic planning is one of the fundamental concepts in Administration theory for companies today. Through it, it is possible to set goals, establish objectives and outline actions to achieve them. Such planning is characterized by its scope and flexibility, capable of guiding organizations towards the best decision-making. A good execution of this planning is guided by Management, so it becomes essential for a company or organization to take off. In this work, we learn about how organizations use these theories and concepts of General Administration to adopt efficient practices that guarantee their survival within the market. Thus, the objective of the research is to discuss the challenges of organizations, especially in times of crisis, and the importance of Strategic Planning (SP) within Strategic Management to overcome difficulties and maximize results. Elaborated from a literature review, the research methodology is qualitative and the approach is descriptive.
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