Abstract
Research into organizational attractiveness in the healthcare sector is essential for tackling significant workforce challenges, including staff shortages and high turnover. In this sector, organizational attractiveness refers to how appealing an organization is to current and potential employees, influenced by factors like reputation, compensation, culture, and opportunities for development. A strong organizational brand can aid in attracting qualified professionals, which is especially critical in a field where skilled talent is both scarce and in high demand due to increasing patient needs and the growing role of digital healthcare. By strengthening their organizational attractiveness, healthcare organizations can create a competitive advantage in the labor market, ultimately enhancing patient care through a more motivated and stable workforce. In this context current article focusses on measuring the organizational attractiveness of healthcare organizations in the study area. KEYWORDS: Organizational Attractiveness, Workforce Challenges, Reputation, Compensation, Culture.
Published Version
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