Organizational and economic mechanism of recreational tourism development in the context of European integration

Abstract

The mechanisms of state regulation of the development of tourism and resorts in the Strategy for 2026 are analyzed. It is determined that the introduction and improvement of European culture in Ukraine will be ensured by European integration of norms and standards in tourism and education. Activation of the recreational potential of tourist activity should be carried out with the rational use of recreational resources, improving the provision of tourist services (improving the quality of services provided in hotels, transport infrastructure, the latest material and technical base). It is determined that tourism has become a promising industry in international business, which has different areas of development, the resort industry, financial opportunities and tools, communication system, all these components are the key to the development of other sectors of the economy, creating new jobs related to the employment of the working population. Also, the main reasons for restraining the development of recreational tourism in Ukraine include low level of development of transport infrastructure, tourist infrastructure, insufficient capacity, high cost of accommodation and meals in hotel complexes, unfavorable conditions for business, low quality of tourist services, insufficient quantity qualified personnel. It is established that European integration in the field of recreational tourism determines the relationship between enterprises or legal entities that provide tourism services, as well as provides long-term nature to integrated enterprises, which simplifies innovation, reduces tourism costs, limits competition and reduces risks of uncertainty in sales and providing tourist services. It is proved that tourism is one of the main priorities of the state economy, which, in turn, implements an effective mechanism for tourism development, which includes components for the successful conduct of this business in Ukraine. The proposed components of the organizational and economic mechanism, namely: regulatory, organizational and managerial, financial and economic and information and analytical, will be able to ensure the sustainable development of recreational tourism in the future and give it a longterm character.