Abstract
Introduction. Analysis of current assets of the enterprise is an important process, which consists in researching and monitoring the property status and key indicators of current assets of the enterprise in the process of its financial and economic activities in order to identify ways to increase its market value and ensure effective development. The purpose of the paper is devoted to the analysis of management and financing of current assets of industrial enterprises of Ukraine, systematization of methods of current assets management, actualization of problems and formulation of proposals for effective financial management of current assets and substantiation of directions of current assets management in industrial market conditions. Results. The concept of “current assets” as an element of resource potential used by the enterprise and aimed at ensuring a systematic, continuous and controlled process of economic activity, consumed once to ensure the economic effect in future periods, is improved. The influence of the current assets management system on ensuring the financial stability of enterprises is outlined. The stages of the current assets management process are singled out, the main strategies of current assets financing are investigated and measures to increase the efficiency of current assets management of enterprises in modern market conditions are proposed. When optimizing the size of current assets should be minimal, but sufficient «to ensure uninterrupted financing of planned costs required for the production and sale of products of the enterprise, the implementation of settlements with contractors in a timely manner. It is emphasized that accelerating the turnover of working capital can significantly reduce the cost of production. Conclusion. The company, forming working capital, should seek to minimize the cost of capital spent on creating their value. Optimization of the composition and volume of working capital, a rational relationship between own, borrowed and borrowed sources of their formation will provide a sufficient level of solvency, liquidity and profitability, strengthening the financial condition, growth of market value of industrial sector enterprises in modern market conditions.
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