Abstract
Organizational agility and firm performance: The role of architectural marketing capabilities
Published Version
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https://doi.org/10.1016/j.indmarman.2025.01.005
Journal: Industrial Marketing Management | Publication Date: Feb 1, 2025 |
License type: cc-by |
Organizational agility and firm performance: The role of architectural marketing capabilities
Join us for a 30 min session where you can share your feedback and ask us any queries you have
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