Organization of strategic and tactical management of the revival of hemp farming based on the use of digital tools and product innovations

Abstract

The subject of the article is theoretical aspects and practical recommendations on the organization of strategic and tactical management of the development of hemp growing on the basis of innovations. The purpose of the article is to determine their justification with the use of digital tools and the latest product technologies. As a result of a comprehensive system-structural analysis and synthesis, the stages of development of the hemp industry from prosperity to decline were determined and the revival was substantiated, taking into account new competitive advantages and properties, including global market trends. It is substantiated that the strategic management of the hemp industry development should be based, first of all, on its competitive advantages, and the tactical management should be based on the use of the latest technologies and digital support of business processes. It was established that the competitive advantages of hemp cultivation include the agrotechnical undemandingness of the culture, which excludes the use of a large number of agrotechnical measures; almost complete wastelessness of the plant. For the development of the industry, it is proposed to use offensive strategies with the organization of their management with the use of fundamental scientific developments and practical experience of scientific research institutions and production enterprises of Sumy Oblast as the center of domestic hemp production in the following directions: expansion of crops and deepening of processing and creation of new enterprises; employee training; state support; improvement of legislation and other institutions; branding and product promotion, including online. The received recommendations can be used in the work of hemp-growing institutions and enterprises, in the educational process of higher education institutions, in the activities of public organizations for educational work. Keywords: hemp farming, digital tools, product innovation, industry, enterprises, strategic and tactical management, development, efficiency.