Organization of Content Policy on University Library Websites: Strategies for Promoting Publishing Projects

Abstract

In the era of digital transformation, the forms of providing information and working with users are changing. As you know, libraries of educational institutions are not only a place for storing and distributing educational resources among readers, but also carry out work to popularize resources and promote them in the educational environment. The university libraries, performing informational, educational and cultural functions, use the tools of websites to solve the tasks set. The success of the entire educational organization depends on a competent and convenient content policy. The article is devoted to the content analysis of sections of the websites of libraries of pedagogical universities. The purpose of the study: to study the content of the websites of libraries of pedagogical universities. In the course of the work, statistical and comparative methods were used, a content analysis of 38 pages was carried out, the main tasks were identified and problems for further research were identified. Main conclusions: relevance of content, reflection of links with external partners and publishers, ease of navigation, modern design are important conditions for interaction between the library and the reader and, as a result, increased interest in publishing projects and library activities. Different types and variety of content increase audience engagement, reduce the time of interaction between participants in the educational process. The main tasks facing libraries are: building up external and internal relations to promote publishing projects, work to popularize the developments of the university's authors in the external information space, the use of modern research on the impact of web resource design on readers. The results can be used to develop courses and conduct training events for industry professionals.