Abstract
This viewpoint paper is about how best to organise and integrate halal in a company and its operations. In many cases halal is left to the internal halal committee to organise, which is not only incorrect but also provides a major corporate reputation risk for businesses operating in or exporting to advanced Muslim markets. The halal responsibility is a foremost shared responsibility and concerns different levels of the organisation, namely: top management, risk management, marketing, operations, as well as the internal halal committee.
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