Abstract
Central within the discourses that have surrounded the commercial internet during its emergence has been an underlying promise of disorder. The claims for consumer empowerment with which e-commerce was promoted and discussed within industry and academic literature (Fiamberg; Gates; Horton; Levine et al. for instance), coupled with recurring claims that the emergence of e-commerce was as profound a shift as that occasioned by the Industrial Revolution (Dancer; Sullivan; Lynch for instance), established an underlying sense of chaotic upheaval - a clear and present danger to the established order.
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