Abstract
This paper describes a two-echelon supply chain model with two manufacturers and one common retailer. Two types of complementary products are produced by two manufacturers, and the common retailer buys products separately using a reservation price and bundles them for sale. The demands of manufacturers and retailer are assumed to be stochastic in nature. When the retailer orders for products, any one of manufacturers agrees to allow those products, and the rest of the manufacturers have to provide the same amount. The profits of two manufacturers and the retailer are maximized by using Stackelberg game policy. By applying a game theoretical approach, several analytical solutions are obtained. For some cases, this model obtains quasi-closed-form solutions, for others, it finds closed-form solutions. Some numerical examples, sensitivity analysis, managerial insights, and graphical illustrations are given to illustrate the model.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Industrial & Management Optimization
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
