Optimizing Efficiency: A Comparative Analysis of Project Management Tools with a Business Case Study of Trello Implementation

Abstract

This paper provides functionality, usability, and suitability for various business environments of several well- known project management software are all thoroughly compared in this study. This review aims to highlight each tool's advantages and disadvantages while providing useful advice for companies looking to streamline their project management processes. The paper includes a business case study that focuses on the use of Trello in a digital marketingcompany in addition to comparative analysis. The company used Trello to improve its project management skills after encountering difficulties with task tracking, communication, and project deadlines. The installation of Trello is described in depth in the paper, from initial setup and customization to staff acceptance and training, including the incorporation of key performance indicators (KPIs) to gauge the tool's effectiveness. Task completion rate, project delivery time, customer happiness, teamwork, and campaign success indicators are among the KPIs considered in this study. The results show that task management and teamwork have significantly improved, leading to better project outcomes. Nevertheless, difficulties including early staff reluctance, a learning curve, and Trello's constrained reporting features were also faced and resolved. Ultimately, this paper addresses the challenges and solutions that come up during the implementation process and shows how choosing the appropriate project management tool may change company processes, increase team productivity, and deliver measurable advantages. Keywords: Project Management, stakeholders, Project management tools and techniques (PMTT), Planning Methods, Project scheduling