Optimization of Tourism Destination Recommendations in Batang Regency Using Content-Based Filtering

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In an era where tourism plays a pivotal role in economic development, the need for effective navigation through diverse attractions has never been more critical. This research presents a cutting-edge tourism recommendation system tailored for Batang Regency, leveraging Content-Based Filtering (CBF) to deliver personalized suggestions that enhance the tourist experience. By categorizing tourist attractions into Culinary, Culture, Accommodation, Nature, and Leisure, and employing the Haversine formula for precise geographical calculations, our system prioritizes recommendations based on user preferences and proximity. Recommendation testing yielded an impressive average F1 Score of 0.965, underscoring the system's accuracy and relevance, particularly in straightforward user scenarios. However, the research also identifies challenges in more complex cases, suggesting the need for future enhancements through hybrid models and the integration of user feedback. This innovative approach not only streamlines the decision-making process for tourists but also aims to boost local tourism, making it an invaluable tool for both visitors and the Batang Regency community. Join us in exploring how technology can transform the way we experience travel, ensuring that every journey is tailored to individual desires and needs.