Optimization of Georgian Microzonal Viti-Viniculture Potential

Abstract

The article discusses Georgian microzonal vini-viticulture potential. We have described Georgian wine denomination of origin production and trends. Also, we have analyzed the current situation and perspectives of micro zone agriculture. The appellation wines are different from table wines and has the international economic value. We have provided evidence with the example of local and international experience, that the development of the wine appellations is one of the best ways to develop wine economics. We have made conclusion about the advantages of this kind of wines. In the end we provided the recommendations about studying, developing and forming wine microzones. Both based on the experience of Georgian and international countries we have analyzed all the opportunities that microzonal agriculture, especially appellation wines have. We have discussed the theoretical and practical aspects of the Georgian winemaking and possibilities to develop Georgian viticulture with the help of Micro zones. In the article we have analyzed how the development of the current wine microzones and establishment of new appellations can develop both social and economic situation of Georgian winemaking. How both of the cases affect the region. The purpose of the development of micro regional winemaking is to increase the quality of wine production, also to create better quality control mechanisms and of course to make Georgian wine more popular on domestic and international markets. The development of micro zonal winemaking can be established with the help of international and local wine professionals and with the help of international experience. In the end of the article we have summarized all the possibilities that we have discussed in the main part of the article and we have made recommendations for Georgian wine industry. All these possibilities can give us the possibilities to increase the economic profit and to develop the social situation of wine regions. Keywords: Wine Denomination of Origin, AOC, Microzonal Agriculture, Viti-Viniculture, Wine Economics.