Abstract

Tourism is the movement of people away from their normal place of residents for leisure, work, or business not more than one year or not less than one day .MICE- is one of the recent trend in the International tourism market. MICE mean meetings, incentives, conferences, convents, events, and exhibitions. This study is based on secondary data. And it revealed that itis a rapid growing trend in tourism. But good awareness and development of tourism infrastructure is necessary for the growth of MICE.

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