Abstract

With the advancement of the college education system reform, college students' innovation and entrepreneurship have attracted more and more attention. It is not only a vane for the employment of Chinese college students, but also a detector for the innovation and development of China's economic system. In recent years, the rapid development of the information technology represented by the Internet, especially the we-media terminal represented by mobile phones, has brought new opportunities to college students' innovation and entrepreneurship, and also put forward new challenges. Based on the background of the innovation and entrepreneurship of college students in the era of "We Media", and combined with the specific development of idu "We Media" Studio, this paper puts forward reasonable suggestions, to bring reference for the innovation and entrepreneurship of college students.

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