Opinions and Stages of Change in Health Warnings on Cigarette Packaging through Transtheoritical Model

Abstract

To prevent the tobacco epidemic, the government made Regulation No. 109 of 2012 concerning Safeguards of Materials containing Addictive substances in the form of tobacco products for health. Article 17 states that cigarette companies are required to put pictorial health learning or PKB on each pack of cigarettes sold. The obligation was officially enforced since June 24, 2014, with the stipulation that the PKB display area will be 40% on the front and 40% on the back of the cigarette packaging. Through a qualitative approach, the author wants to dig deeper into how the opinion of students of SMP Negeri 29 Samarinda regarding pictorial health warning messages contained in cigarette packets, as well as following the changes in informant behavior through Transtheoritical Model, namely the stages of behavior change starting from precontemplation, contemplation, preparation, action and maintenance, and was followed for 6 months on 12 informants, 6 informants who had the habit of smoking in the prepatory stage and 6 informants of the smoking behavior in the maintenance of smoking stage. The results of the study, 4 prokok informants at the prepatory stage, had a strong intention to stop smoking. 3 of them go through the stages of changing the preparation of the transition to action and one of them through the stages of changing the action of transition to maintenance. While 6 informants were in the shop of maintenance of smoking stage, 5 of them were precontemplated because they had fear after receiving PKB messages on cigarette packages, while 1 informant had no response at all.