Abstract
This chapter explores operations strategy and international operations. It notes the relationship between corporate, business, and operations strategy in line with the relationship between operations, marketing, human resource, and finance strategies. The chapter also includes the comparison between market-driven and the resource-based view of operations strategy. It discusses the concept of business models as well. Next, the chapter looks into the internationalization and globalization of markets while identifying the challenges and alternative approaches in manning an international operation. It then cites the difference between contemporary operations strategies and how it is used to achieve order winners.
Published Version
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