Abstract
Global strategy research is rapidly increasing in quantity but is found in divergent literature and disciplines. Now is the time to offer a comprehensive review that identifies, synthesizes, and integrates previous research and highlights knowledge gaps and the way forward. This methodical literature search helped to identify 338 articles in the Web of Science database published until 2018. Using a systematic and in-depth content analysis using bibliometric techniques, the authors reviewed the articles and identified the main theories used and the methodological guidelines in these articles. This review helps to identify significant knowledge gaps in terms of theoretical orientation and core content. The main contributions of this paper are to outline and summarize a multilevel analysis of emerging global strategy literature, integrate and extract potential theoretical contributions in this field, and indicate directions for future research.
Highlights
The globalization process has entered a new phase in the 21st century
Many companies are beginning to expand to new locations for different efficiency, market share, profitability and growth issues
Multinational and transnational corporations are the models of globalization, since they are the ones that increase the economic interdenpenence between national markets
Summary
Despite the growing increase in the literature on studies of global growth and globalization, there are still areas of research that reveal a remarkable gap in how this globalization and companies affect overall strategic performance The overall strategy is essential for companies to focus their actions on the pursuit of increasing profitability. This demand comes from cost reduction through strategic experiences of global location economies. The relentless forces of competitiveness and globalization are forcing companies to disintegrate and seek increasingly global relationships, which in search of new markets and partners on a global scale, as a key factor for global companies as drivers of globalization and of the economy (Burgres, Hill, & Kim, 1993; Contractor, Kumar, Kundu, & Pedersen, 2010; Contractor & Kundu, 1998; Kedia & Mukherji, 1999a; D. (Don) Lee, Kirkpatrick-Husk, & Madhavan, 2017; Veiga, Ferreira, & Faria, 2017; Veiga & Franco, 2015; Ženka, Novotný, & Csank, 2014)
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