Abstract
The goal of this theoretical paper is to link right-wing anti-gender claims to real processes of the individualization of gender analysis in light of the critical literature on how neoliberal ideology has been affecting feminist politics and gender scholarship. While there has been reflexion about the co-optation of feminist vocabularies such as choice, liberation, and self-determination by neoliberal ideology for a long time, recent critiques add to this the individualist turn within gender theory, and feminist and LGBT activism too. I argue that uncovering these latter trends can contribute to a better understanding of the resonance of right-wing anti-gender messages among large segments of European electorates but also to (self-) critical discussion within gender theory and feminist and LGBT practice about the individualization of structural problems.
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