Abstract
Destination Image is a concept studied for a long time in tourism. Over the past two decades, due to digitalisation changes, tourism research increasingly examines the online Destination Image, which represents a challenge in selecting sources, defining methods, and drawing conclusions and implications. The present study aimed to systematically capture the approach to analyse the online Destination Image through User Generated Content using studies from the last ten years. Therefore, the Systematic Literature findings showed that TripAdvisor.com is the primary online Destination Image analysis source. Results showed that previous studies mainly used cognitive and affective approaches to studying destination images.
Published Version
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