Abstract
As the use of the World Wide Web continues to grow, so too does the number of people shopping online. However, it has become increasingly difficult for marketers to understand what customers need in order to sell online. Understanding the consumer's attitude towards online shopping, improving the factors that make consumers want to shop online, and working on those factors will help marketers stay ahead of the competition. Online shopping has taken the world by storm and is fast becoming an integral part of our daily lives. With the widespread access to the internet and the increasing use of e-commerce by traders, online shopping has grown exponentially in the last few years. The majority of online shoppers are young people. The purpose of this review is to analyse the impact of online shopping and to identify the factors that influence the online shopping behaviour of the consumer.
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