Online Leadership in Small and Medium Enterprises (SMEs) During the COVID-19 Pandemic: Challenges and Opportunities

Abstract

Online leadership is a function that lawmakers esteem as a result of the COVID‐19 crisis. The desire for swift change ensured that society representatives, who might take the requisite actions, were appreciated. Leaders who have been dithering or not acting have faced a greater degree of COVID‐19-related problems in the field. The COVID-19 pandemic shocked many organizations, which has an impact on shifts in organizations' working culture. The position of information technology has proved to be the approach preferred to sustain corporate success. The key goal of this research is to discuss online leadership challenges and opportunities. The research focuses mostly on small and medium-sized businesses worldwide. A qualitative methodology is used to challenge informants dispersed by computer technology mediation in many world regions. A significant finding in this paper is that many organizations are not ready to cope with this situation, so that the position of online leadership is very successful in maintaining organizations and that leaders will adapt their leadership style by learning about society and by overcoming the obstacles that they face to become an Internet leader. We often find that woman leaders appear to be preferable to men as the online representative, particularly regarding information technology and the usage of social networking. This paper concludes that leaders who can resolve the obstacles and take advantage of resources to implement strategic advantage tactics can create online leadership.