Online Food Delivery Services sector transformation in The Pandemic Scene

Abstract

Pandemic conditions together with technological developments has increased the interest and expectations of consumers and businesses for online food delivery services. With the pandemic, identifying the factors that affect the consumer's OFD purchasing decision will allow both to allocate a sustainable relationship with existing consumers and to acquire new customers. The present study aims to determine these factors that influence a consumer's OFD purchase decision. The data of the online research conducted on 419 people were analyzed using SEM. According to the results of the study; the comfort zone and information factor have positive effect on the consumer's purchasing decision with the Covid-19 Pandemic. A negative relation was found between healthy menus and OFD services decision contrary to expectations. Contrary to previous literature support, the positive relationship assumptions between hygiene of OFD service & contactless delivery and purchasing decision of OFD services could not be supported statistically.