Health Tourism in Mediterranean Region: North Cyprus, Turkey and Israel

Abstract

Health tourism is one of the fastest growing sectors in both health and tourism. Mediterranean region could be named as the heart of health tourism as it is the center of three continents and the cradle of cultural heritage, with an additional advantage of mild weather. Turkey, Israel and North Cyprus are three countries in the region with a potential to significantly improve their success in health tourism sector. The aim of this study is to investigate the current situation, strengths and weaknesses of these three countries; and, to provide possible strategies for North Cyprus to enter the global market.