Online Course: Factors Influencing Students’ Decision

Abstract

Purpose – This research aims to analyze the factors that influence students' decision-making in order to continue choosing online learning methods after the COVID-19 pandemic. Methodology – The research method was quantitative research using survey research techniques. The research sample included 375 students who were currently enrolled in university and had attended online courses. The collected data will be analyzed using SEM Amos. Result – The results of data processing and analysis revealed that the factor influencing students' decisions to continue choosing online learning methods was students' attitudes towards online learning methods. Because there was a strong incentive to choose online lectures if the student's attitude was positive. In addition, students' decisions to choose online learning methods in the post-COVID-19 pandemic will be heavily influenced by their experience taking online lectures during the COVID-19 pandemic. Therefore, experience influences student attitudes, perceptions, and motivation. Originality – This research used Attitude, Perception, Motivation, and Experience as mediators to analyze students' decisions to continue choosing online learning methods. In addition to perception and motivation, attitude and experience factors as mediators can help to understand the factors that most influence student decisions.