Abstract
Consumer buying behavior has changed prior to the new environments that lead by pandemic of Covid-19. Many studies have been conducted to examine the changes of consumer buying behavior on the usage of technology as a tool to support online business amid this pandemic. However, there are little studies directed on examining the changes of consumer patterns in online business after the end of Restriction of Movement Order (RMO) in Malaysia. Hence, this study intends to describe the trends of consumer behavior in Malaysia conducting business purchase via online platform pre and post restriction movement order in Malaysia. In order to track these changes, 187 responses were gathered by using online survey and targeted to the different demographic profile of respondents. Given the post RMO, most of the respondents intend to use online platform to buy certain products due to its convenience, time saving, accessibility and safety concern with the aim to minimize risk of spreading the virus. The categories of products consumer purchased via online also identified in this study and the finding reveals certain categories of products having continuously increasing even before, during and 12 months after RMO.
Highlights
When Malaysians expected the year of 2020 to be the most prosperous year, the most unexpected thing struck in Malaysia, but the entire world
The main aim of this study is to describe the possible purchasing behavior of consumers after more than 12 months we have endured the phases of Restriction of Movement Order (RMO)
There are some changes identified with regards to consumer patterns in buying online of certain categories of products
Summary
When Malaysians expected the year of 2020 to be the most prosperous year, the most unexpected thing struck in Malaysia, but the entire world. This order enforced under the Control and Prevention of Infectious Diseases Act 1988 and the Police Act 1967 (PMO, 2020). This pandemic has caused a declining in the growth of the world’s economy and has affected the social and economic balance in all affected countries including Malaysia and it concerns all (Standish & Bossi, 2020; Zierlein et al, 2020). From the execution of RMO, both large and small medium enterprises (SME) in Malaysia had restructured their business modeling and have changed their method of interaction and conducting businesses from offline to online
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