Abstract
Due to the COVID-19 pandemic, the world is facing historical challenges without prior preparation. Because of the unavoidable economic crisis for the shutdown of numerous trade and industrial activities the COVID-19 pandemic has triggered substantial modifications in the habits of consumers all over the world. The pandemic has led to key changes in consumers purchasing and consumption behavior as the result of lockdown, social distancing, and uncertainty about the future due to its infectious nature. This study investigated the impact of the pandemic outbreak on consumers’ purchasing and consumption behavior in a developing country such as Bangladesh. An online survey was conducted for collecting data about the changes in buying behavior through a structured questionnaire. The research targeted 200 respondents belonging to different age-gender segments, qualifications & occupations, and household monthly income. The 191 completed responses had received and analyzed among 200 distributed structured questionnaires. The Partial Least Squares (PLS-SEM) method was applied, with the Smart PLS software v.3.3.2 for analyzing the proposed theoretical model and to test the developed hypotheses. The outcomes of the research strongly indicate that the health and safety concern, imposed restrictions, financial condition, surrounding environment-people, and other realities caused a remarkable change in consumer buying behavior. The outcomes of this study provide significant guidance to policy interventions, marketing decisions, and strategies for doing business as usual during and after the pandemic and perhaps add to the understanding of this unprecedented and ongoing phenomenon. Keywords: COVID-19 pandemic, consumer behavior, TPB model, panic buying, online shopping, risks perception. DOI: 10.7176/JMCR/77-04 Publication date: March 31 st 2021
Highlights
The world faced challenges many times due to the outbreaks of risky and deadly contagious diseases such as severe acute respiratory syndrome (SARS) in China in 2002
Businesses are facing many new challenges, such as international borders sealed, bricks-and-mortar businesses closed their doors, and people are being told to stay at their home, temporary or even permanent closures were faced by many local and international companies, with staff facing months of economic insecurity and worry, the buying behavior of the consumers has changed on a massive scale (Rao & Moorthy, 2020)
The purpose of this research paper is to find out the impact of the COVID-19 pandemic on the purchasing and consumption behavior of the consumers and to identify the significant factors that are affecting purchasing behavior
Summary
The world faced challenges many times due to the outbreaks of risky and deadly contagious diseases such as severe acute respiratory syndrome (SARS) in China in 2002. The Bangladesh Government declared lockdown on 26th March 2020 and most of the economic activities were restricted to reduce the transmission of COVID -19 (Rejve & Iqbal, 2020). Businesses are facing many new challenges, such as international borders sealed, bricks-and-mortar businesses closed their doors, and people are being told to stay at their home, temporary or even permanent closures were faced by many local and international companies, with staff facing months of economic insecurity and worry, the buying behavior of the consumers has changed on a massive scale (Rao & Moorthy, 2020). The COVID-19 financial insecurity and the predictions of a sharp and long-term economic stagnation had an impact on consumer buying behavior of www.iiste.org essentials. The research findings can inform marketing decision-makers, and adapt to similar disasters in the future
Sign-in/Register to view highlights & summary 
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call