Abstract
Buoyed by the populist campaign of Donald Trump, the “alt-right,” a loose political movement based around right-wing ideologies, emerged as an unexpected and highly contentious actor during the election cycle. The alt-right promoted controversy through provocative online actions that drew a considerable amount of media attention. This article focuses on the role of the “alt-right” in the 2016 election by examining its visual and rhetorical efforts to engage the political mainstream in relation to the campaigns of Donald Trump and Hillary Clinton. In particular, the alt-right’s unique style and internal jargon created notable confusion and also attracted interest by the media, while its promotional tactics included the use of social media and Internet memes, through which the movement came to epitomize online antagonism in the 2016 election.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
