Abstract
AbstractThis essay examines the history of the safety razor in nineteenth- and twentieth-century Britain. In so doing, it explores male shaving practices and the male investment in physical appearance in the age of industrial capitalism. In highlighting the history of a single material artifact to showcase the relationship between masculinity, good grooming, personal success, and notions of self-improvement, this essay also underscores the growing influence of American products in British life, the intricacies of the consumer economy, and the increasing sophistication of advertising practices.
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