ON THE STRATEGY OF CONTENT SELECTION FOR CROSS-CULTURAL COMMUNICATION OF CONTEMPORARY CHINESE LITERATURE --WITH “PAPER REPUBLIC” AS AN EXAMPLE

Abstract

With the rapidly developing globalization, cultural communication between China and foreign countries is undoubtedly a trend. How to successfully spread Chinese contemporary literature has become a hot topic. The Paper Republic, established in 2007, is a new and important way for the overseas dissemination of contemporary Chinese literature. This paper studies the articles selected by the "Read Paper Republic campaign" and analyse their content, in order to know the content and topics that the English-speaking world readers are interested in, and their preferences for Chinese contemporary literature.