On the Relationship between Modern Industrial Design and Traditional Craft

Abstract

Under the industrial background of global diversification development with high-tech as the leading role, industrial design has obtained an unprecedented development opportunity. The correct design concept will influence the trend of design. Currently, product design is developing towards different direction with the guidance of various excellent design concepts, resulting in different styles. Modern industrial design concept is the core issue guiding the trends of industrial design; and design expression is not only the tangibility of concept, but also the tool for idea exchange and the starting point for practice. New concept shall re-examine the concept, category, essential characteristics and design objects of industrial design. Modern industrial design is an integral part of modern technology. From the horizontal dimension point of view, the design will have a particular spiritual and cultural psychological structure no matter what style it has, which is developed and accomplished in a certain cultural context, reflecting different values and aesthetic conception therein and the cultural style at that time. Even the most anti-tradition designer must take tradition as a negative reference to define and interpret their own thinking. Design has never been an individual behavior, from the explicit understanding such as media, language and expression means, to the hidden traditions such as cultural mentality, way of thinking and aesthetic viewpoint of design understanding, are influencing every modern industrial designer invisibly. Keywords—modern industrial design; traditional crafts;