ON THE ISSUE OF TACTICAL MANAGEMENT TOOLS FOR MODERNIZATION OF COMPANIES IN THE REAL ECONOMY UNDER THE CURRENT ANTI-RUSSIAN SANCTIONS

Abstract

The purpose of the article is to work out recommendations on the use of tactical management tools for the modernization of the real economy in the context of sanctions pressure. Under these conditions, a special role is given to digital transformation technologies, which provide opportunities for the effective functioning of organizations in different sectors of the economy, including manufacturing industries. One of the key elements of tactical management of companies is the use of API (Application Programming Interface). APIs enable effective integration of various information systems and data exchange between them, which is an integral component of digital transformation. Also, feedback communication between companies and customers, partners and regulators play an important role in tactical management of modernization. Regular feedback allows the company's strategies and actions to be adapted according to the changing market situation. Feedback can be used to increase the innovation activity of organizations and stimulate modernization of manufacturing. As a result of the study, the features of strategic and tactical management were identified based on the analysis of scientific Russian and foreign literature, recommendations on the use of API and feedback as means of tactical management in the real sector were substantiated.