Abstract
In this paper, the authors identified the factors of reducing the share of the region’s retail turnover, disclosed the ways of innovative development of the distribution center in the region’s consumer cooperation system. The study aims to identify consumer cooperation problems and solve them based on an innovative approach. The dynamics of the share of trade turnover of regional trade enterprises and the number of the rural population, as well as the areas of activity of regional consumer cooperation, are analyzed. The application of methods of theoretical and empirical research, system analysis, economic and mathematical modeling, and statistical analysis made it possible to justify the need to integrate technological, marketing, and information processes of goods distribution. The creation of a regional distribution center, acting as a complex of infrastructure facilities in the local territory, has been proposed as one of the innovative directions in the development of consumer cooperation. The scheme and technology of the distribution center are proposed. It indicates the integrated relations of the distribution center with enterprises of the agricultural sector based on the categorical approach. The scientific novelty lies in the development of a model for the functioning of the distribution center in the system of consumer cooperation in the region, which helps to increase competitiveness, customer loyalty, and efficient use of the economic potential of the system of consumer cooperation.
Published Version
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