Abstract
In the context of the era of big data, the cultural industry represented by media is developing rapidly and gradually becoming an important force to promote economic growth. Based on the relevant principles of Western economics, the article first analyzes how economic influence guides media activities from the perspective of media and audiences. Secondly, it explores how to promote economic and social development through media from the perspective of media's allocation of production factors, which provides a theoretical basis for scientifically understanding and understanding media economy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
