Abstract

This theoretical article is intended for complex analysis of complicated phenomena and processes of the promotion of creativity and creative changes in the main areas of the contemporary social and economic life, as well as for the current and most important issues of sustainability, social development, economic growth and technological breakthroughs. Purpose – to prepare, disseminate and implement the new concept of the sustainable social development, economic growth, innovations and technological breakthroughs, the essence of which is an integrated holistic approach to harmonization of various development processes and the use of specific managerial tools and instruments based on the ideas of creativity and creative changes.Research methodology – systematic analysis and synthesis of various scientific ideas and approaches, formulation and analysis of new insights. Findings – a new concept of the promotion of creativity and creative changes is prepared. This concept provides an integrated approach to the solution of the problems of social development, economic growth, innovation activities, technological progress and breakthroughs, as well as of the application of the specific managerial tools and instruments based on the ideas of creativity and creative changes. Implementation of this concept in the practice of the social and economic activities, research and academic studies creates various preconditions for anticipation and realization of new opportunities for social and economic development and technological breakthroughs under contemporary conditions of globalization, European integration and the creation of knowledge-based society. Research limitations – the proposed concept is limited to the cases of the research on general tendencies and the development processes of the society, as well as to the cases of the macroeconomic analysis and preparation of the strategic decisions for social, economic, political and technological development. Originality/Value – the new insights and perspective ideas provided for the priorities of the various social sciences and humanities, particularly – sociology, economics and management science, and of the application of the specific management tools, are described and analyzed. Orientation to these insights and ideas highlights new significant trends in the scientific research.

Highlights

  • The problems and processes of the creative changes (CCs) and sustainable social development (SD), economic growth (EG) and technological breakthroughs (TBs) could be appreciated as a new and a very significant field in the contemporary social sciences and humanities (SSHs), as well as a very important area of various practical activities

  • A holistic approach (HA) to the creativity, CCs, sustainable SD, EG and TBs always reflects the needs to take into account the most important priorities of various fundamental qualitative changes (QCs) in various areas of the social and economic life (SEL)

  • The conducted theoretical research (TR) makes it possible to formulate some substantive conclusions and recommendations: 1. The scientific research (SR) and practical activities aimed at solving the problems of creativity (PCR), CCs, of the sustainable SD, EG, innovations and TBs should be regarded as exceptionally important and significant

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Summary

Introduction

The problems and processes of the creative changes (CCs) and sustainable social development (SD), economic growth (EG) and technological breakthroughs (TBs) could be appreciated as a new and a very significant field in the contemporary social sciences and humanities (SSHs), as well as a very important area of various practical activities. In order that a HA would be implemented successfully, it is necessary to create two essential preconditions: a) the key priorities of the creativity and CCs, of the SD, EG and of the TP, innovations and the most important TBs should be reasonably determined, as well as the SES, which could be a subject to these priorities, should be clearly defined; b) a system of the appropriate managerial tools and instruments needed to creatively ensure the sustainability of the all processes of SD, EG and TP, as well as the proportionality of the SCs, ECs, TCs, ECCs and other changes, must be created, used and applied. Can be said that a HA to the creativity, CCs, sustainable SD, EG and TBs can be realized on the basis of the universal principle of the creation of a “NQ”: orientation to search for synergy based on this principle allows for the proper creation, development and use of relevant managerial tools and instruments for the effective and purposeful PC and SUC and CCs

Conclusions
Borisas MELNIKAS
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