On the image promotion on social media by polytechnic students in Nigeria

Abstract

The research examined the reasons polytechnic students join social media such as Instagram and what they intend to learn from celebrities on Instagram in order to have their ideal body image for self-esteem. The study identified different measures polytechnic students used to achieve desired body image and the level of psychological effect Instagram posts have on their body image. The analysis is based on the findings of a questionnaire survey carried out in two higher institutions in Nigeria (N=600). The results revealed Nigerian students are highly conscious of their body image (91.2%), they employed different measures to achieve their desired body image, the rate at which Nigerian students patronized products advertised on Instagram to acquire ideal beauty standard is relatively high (61.5%) and finally, level of psychological effect of Instagram posts on body image is approximately high (88%).