Abstract
For many years, China's dynasties have been respected as the first ancient country of world civilization and the state of etiquette by people at home and abroad. Etiquette culture is one of the most core elements of the essence of China's long-standing traditional moral culture, which contains a lot of ideological essence and excellent moral essence in the excellent traditional history and culture of the Chinese nation. With the continuous and rapid development of the productive forces of human modern knowledge society, the ideological life of our modern people will inevitably change, but the Chinese national etiquette culture deeply rooted in the hearts of modern people is also a completely will never be ignored by human beings. Among them, the college students are not only the active inheritors of the excellent cultural tradition and the spirit of etiquette culture in contemporary China, but also the vigorous promoters of the concept of etiquette culture in the new economic period. Nowadays, many behaviors of college students in communication are not in line with civilization and do not respect the principles of norms. Ignoring these traditional and etiquette cultural concepts will not be able to effectively promote the correct cultivation of college students' image cultivation. This paper analyzes the current situation and education of college students' etiquette culture.
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