Abstract
IN THIS ESSAY, ROZ GOLDFARB CREATES a forum to exchange insights among four internationally renowned consultants—Jelle van der Toorn Vrijthoff, creative director and principal of Total Design, in Amsterdam; Kenneth Roberts, president and CEO of Lippincott & Margulies, in New York; Henry Steiner, head of Steiner & Co., in Hong Kong; and Allen Adamson, managing director and principal of Landor Associates, in New York. Their comments are invaluable wisdom on some of the key dimensions of design consulting.
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