Abstract
The situation in which the tourism industry currently finds itself is forcing increased monitoring of the available tourism opportunities in the various territories of the country. Comprehensive state support within the existing crisis, including the creation of a new National Project “Tourism and Hospitality”, offers additional opportunities for the development of domestic tourism. The North-West region (NWFD), with its impressive tourism potential, needs to increase the activity of all participants in the tourism market towards maximizing its opportunities to attract travelers. The article provides an overview of the main research results on the current state of tourism in the NWFD: the development level of transport and hotel infrastructure, the involvement of the territories in various promotion projects, the popularity level of the regions among tourists. Special emphasis was made on a number of promising regions of the district. The article also presents the conclusions of the authors’ SWOT analysis. Recommendations are made in the conclusion.
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