Abstract
The use of reported speech is a very important aspect of persuasion in advertisements. This paper is intended to analyze how implicit mode of reported speech is employed in the sale or marketing of products. It is argued that reported speeches in advertisements are shaped by the interplay of linguistic and non-linguistic knowledge, and their meaning can be best accounted for in the framework of knowledge-for-use. The analysis of Chinese advertisements has proved how useful implicit reporting is in enhancing persuasiveness in advertising.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
